Army National Guard
I helped concept and execute the 2024/2025 “Uncommon is Calling” brand campaign for the Guard. This immediately resonated with our Gen Z audience. For the first time in a decade, the Guard exceeded their recruitment goal (by a longshot). After the campaign’s launch, we even got a feature in AdAge.
Impossible Shot
ASK: The Army asked us to design a mind-blowing 2024 Final Four experiential activation.
DESCRIPTION: We tasked basketball fans with the impossible: drain a 50-foot three on a 20-foot-tall hoop…using a mortar. I wrote the messaging for broadcast and event signage. This experience blasted past client KPIs, driving massive traffic to the activation and skyrocketing quality engagement with our audience. Not only did the experience generate a ton of UGC, it was also covered on the live broadcast, which included none other than Basketball Hall of Famers Lisa Leslie and Grant Hill.
National Guard VR
The National Guard tasked us with building multiple VR disaster experiences from the ground up. I wrote the scripts, helped design the gameplay, and user tested everything you see here. The Guard then took these experiences into schools and sent students on “real” Guard missions.