Total Rebrand
ASK: Help Rite Aid redesign their in-store customer journey, define their new brand voice, and implement it on signage inside all 2,400 stores.
DESCRIPTION: I helped execute countless integrated marketing campaigns within tight deadlines. I played a key role in writing social, print, web, and email B2B/B2C copy for their day-to-day marketing needs. During the first year of the pandemic, I wrote C-suite and pharmacy press releases based on the latest health recommendations. Scroll to see examples of social, print, signage, and web copy.
The RxEvolution
I crafted the language Rite Aid used in their “whole health” pharmacy OLV. This spot announced their new look and feel to customers nationwide.
CEO Pandemic PR
It was a dark and stormy night when my agency’s Vice President of Creative called me up. He needed my help writing the Rite Aid CEO’s emergency COVID-19 press release. While this was a scary time, I was proud to be able to offer some direction and reassurance to our customers.
All-New System
To align with Rite Aid’s pharmacy-first brand direction, we pioneered an entirely new labeling system for all of their in-store products. We kept messaging accessible to inform customers without overwhelming them.
